Operations Strategies Essays

Essay on Mcdonalds Operation Strategy

1555 WordsOct 23rd, 20107 Pages

McDonald’s utilizes an excellent operations strategy in order to gain a larger market share and increase value to the shareholders. The corporation specifically focuses on speed, standardization, quality, and affordability. McDonalds has moved ahead of the competition by focusing on these factors.
McDonald’s competes on three main bases, such as speed, affordability, and standardization, mainly to make their customers happy. Through extensive market research and surveys, the organization discovered that its customers desired speed as one of the restaurants’ top priorities. Therefore, McDonald’s vision aims to “provide fast, friendly and accurate service” (“McDonald’s Worldwide”). McDonald’s realized that specific targets are necessary…show more content…

Speaking of cost, McDonald’s gives value to the customer by keeping more money in the customer’s wallet. Most people that go to McDonald’s don’t want to pay a lot of money for a filling meal; people want to spend a few dollars, get a relatively fresh and flavorful meal, and leave. In other restaurants, people expect to shell out a good amount of money to get waited on, eat a delicious meal, and possibly have the meal packed up to go if they don’t finish eating. However, people enter McDonald’s with no notion of having the food brought out and dealing with a waiter or waitress; the lack of such service allows people to keep more money, which gives the product more value.
A core competency is as a specific factor that a business sees as being central to the way it, or its employees, work. Adherence to quality, new products and location are two essential core competencies of McDonalds. Part of the reason McDonald’s has gained its popularity is because people can rely on McDonald’s consistent production of quality food. McDonald’s gained a positive reputation for their fast food which allowed of global expansion. As of 2007, McDonald’s had over 31,000 restaurants worldwide and served more than 47 million customers around the world daily (McDonald’s Canada). The focus on adherence to quality is established on the McDonald’s website. It states that McDonald’s is devoted to “continue to develop high quality menu offerings that provide our customers with a

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The Roles of Operation Strategy in Business Essays

1625 Words7 Pages

(8) In the 21st century, the environment changes faster than ever, new technology evolves day-by-day. The organizations are uncertain in this world as multinational companies might collapse disappear in short time. New competitors may appear at any time in this globalized world. Thus, the role of the strategy is more important than ever before.
There are different versions of definition for strategy, but (1) most of the definition of strategy emphasize that it involves with the overall direction in which the business is developing. (8) Strategy is defined as the plan used to achieve the long-term goals of the organization. (1) According to Johnson and Scholes, strategy is defined as the direction and long-term scope of an organization;…show more content…

(8) In the 21st century, the environment changes faster than ever, new technology evolves day-by-day. The organizations are uncertain in this world as multinational companies might collapse disappear in short time. New competitors may appear at any time in this globalized world. Thus, the role of the strategy is more important than ever before.
There are different versions of definition for strategy, but (1) most of the definition of strategy emphasize that it involves with the overall direction in which the business is developing. (8) Strategy is defined as the plan used to achieve the long-term goals of the organization. (1) According to Johnson and Scholes, strategy is defined as the direction and long-term scope of an organization; which this definition is more towards the concept of development direction. (3) Mintzberg defined strategy in five different ways which consists of: plan (rules leading to a goal), ploy (trick to beat competitors), pattern (way of behaving), position (safe place) and perspective (vision or sets of assumption). (2) The business strategy is defined in the context of market positioning by Michael Porter, which comprised of differentiation, overall cost leadership, and focus on gaining competitive advantage. Andrew and Barney defined strategy as gaining competitive advantage with the available resources and capabilities. (8) For example, when Disney from cartoons to the entertainment industry, he needs to plan his strategies in order to achieve

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